Sponsored Content

Chris prides himself on crafting original, engaging sponsored content that satisfies stakeholder needs, while seamlessly aligning with the style, tone and editorial guidelines of the given media outlet or publication. Chris has produced brand-sponsored editorial, video and social media content for a diverse range of clients, including BMO, Rogers, Visit Britain, Mercedes Benz, Samsung, and Swarovski. 

Branded Video

In fall 2017 Chris produced a series of eight social videos for Swarovski, shared on etalk's Facebook and Twitter pages. The series featured etalk host Liz Trinnear breaking down one fashion trend a week, as inspired by celebrity street style. As part of the partnership, Chris also built a Star Street Style hub on the etalk website, complete with weekly photo galleries, and executed social promotion of all content on Twitter, Facebook and Instagram Stories. 

Chris similarly produced a video series for BMO to promote entrepreneurship tips and resources among small business owners, for its SmartSteps for Business online community. Chris researched and interviewed sources for the series of success stories. 

Pre-roll

Chris produced a series of ads for natural health company New Nordic, directing voiceover and editing sessions for the videos that ran as YouTube and social pre-roll.

Sponsored Editorial Samples

Festive flavour combos to inspire your holiday baking

Sponsor: Duncan Hines and Pam

Publication: The National Post

Leveraging holiday recipes and inspired by the winning pair of Duncan Hines and Pam, Chris crafted this sponsored article that showed off other key combos to make holiday baking merry.

Mesh Marketing lessons for business owners

Sponsor: BMO

Publication: BMO's SmartSteps for Business website

As editor of BMO's SmartSteps for Business website, Chris wrote daily blog and social media posts, providing tips and resources to Canadian small business owners.